Bairnsdale branch recognised as mover’s and shaker’s in industry award

The ability of the Elders’ Bairnsdale branch to deliver an exemplary level of service to customers has been recognised by winning the 2016 Yara selected Mover and Shaker award.
Elders Bairnsdale is located in the Gippsland region of Victoria and service a wide range of customers including vegetable growers, livestock producers and turf farmers.
They received the inaugural award in recognition of their dedication, high level of skill and for going above and beyond for their clients.

Yara Australia South East Victoria Sales Agronomist, Keith Fallow, said Elders Bairnsdale was a worthy winner of the award and a great example of what could be achieved when companies worked well together.

He said the relationship between Yara and Elders Bairnsdale dated back 15 years.

“It is a partnership built on a mutual desire to provide growers in the region with high quality crop nutrition and expert technical advice and support,” said Mr Fallow.

“Farmers are receiving the right technical advice and products in order to maximise their crop production, quality and overall profitability.”

In more recent times there has been a significant effort between Yara and Elders Bairnsdale to identify key existing and potential customers in the region and conduct joint visits to ensure they are receiving the service they need.

“We were able to highlight the technical, quality and commercial strengths of both companies and grow the relationship between Elders and their clients,” Mr Fallow said.

“This has led to significant growth in the use of both bagged and liquid fertiliser in the region, and most importantly resulted in customers that are reaching their targets in terms of yield, quality and profit.”

Key personnel at the Elders Bairnsdale store include Store and Regional Manager, Colin Lane, Senior Agronomist, Noel Jansz, and Key Account Manager, Sam Bordonaro.

Mr Lane said he was extremely pleased and proud to receive the award on behalf of his team.
“We have a wide range of crop types and customers in this region and it is important we provide the best service, products and information we can,” said Mr. Lane.

In order to best cater this range of clients, we work hard to leverage the skills and expertise of our team here, whilst also taking advantage of the knowledge and collaborative efforts of suppliers like Yara,” he said.

He says that a major focus for the branch and the wider Elders technical services teams is on providing innovative and industry leading solutions for clients that add significant value to their farming enterprises.

“It is important to provide our customers with the latest in products and innovative techniques and solutions as they become available so this is a major focus for us.”

“Farmers in our area are definitely benefiting from the advice and products with better crops and profit which is really rewarding to see.”

He said the relationship with Yara Australia had been extremely important in achieving their goals and they intend on ensuring the relationship moves from strength to strength.

Yara Australia has also focused on improving and strengthening the relationship with customers in a wide range of aspects, including working relationships with branches like Bairnsdale.

Henriette Magnussen, Managing Director for Yara Australia said a focus on crop knowledge and development, portfolio combinations and application techniques were all directed at improving yield and quality for the farmer.

“Yara highly value the relationship we have with Elders Bairnsdale and the wider Elders group and are working hard to improve and strengthen our association into the future.”

“Elders Bairnsdale is an excellent example of how branches can work closely with suppliers for solutions to better assist their customers to achieve better return in terms of yield, quality and profitability.”