Elders Swan Hill’s Luke Hogan recognised with national award

Luke Hogan, Farm Supplies Manager at Swan Hill has been awarded a One Elders sales performance award for the outstanding level of organisation he brings to support his team and build grower confidence with clients.

The area of Swan Hill is a productive farming area but is reliant on the seasons like many farming districts. Mr Hogan says that ensuring his client relationships are strong means clients trust him to continue to deliver through harder seasons.

“We are benefitting from good seasons at the moment which is reflecting in sales – but we work hard for our client base and pride ourselves on being there in good and bad years,” says Mr Hogan.

“Customer support and ongoing communication is key to ensuring that we know what our clients need, no matter the conditions, and are prepared to help them with solutions,” he says.

As well as working with clients and suppliers, a major part of Mr Hogan’s successes are a result of the support he provides to his reporting agronomists. Despite different working styles and levels of experience, Mr Hogan says they are a close knit team who are excellent at communicating.

“I’ve found that when I back up my agronomists and show them the support they need, they’re better equipped to deliver on their promises to clients and are actively able to take opportunities and see results,” he says.

Elders South Zone Farm Supplies Mananger, John Young, says that Mr Hogan’s attention to detail and strong organisation skills are a real strength.

“These characteristics give his growers confidence in Elders having inputs for the cropping season, which in turn builds trust and forges long term relationships,” says Mr Young.

“Luke is an outstanding member of the team. His solid reputation isn’t a result of luck, but of hard-work and the high level of integrity he displays every day in the business,” he says.

Mr Hogan will be invited to attend the annual One Elders awards night in December with the opportunity to win the overall sales performance award for 2017.

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