Elders Loxton agronomist scores award for leadership in technical service
Elders Loxton’s Brian Lynch has been awarded a One Elders Operational Performance award for his exceptional engagement within the industry to bring added value to clients.
Working as an agronomist with Elders for over 14 years, Mr Lynch demonstrates the high level of technical service that the Company prides itself on, and his commitment to clients has earned the respect of his peers throughout the Riverland.
Through coordination of the Loxton branch and surrounding branches in Mildura and Murray Bridge, Mr Lynch successfully coordinated a number of field day events to support the Elders brand and demonstrate Elders’ technical capability and capacity to delivery on extension of research to farmers across South Australia.
These field day events included a Women in Agriculture event, specifically tailored to engage and inform women in farming in the area, and the Under 25’s Field Day, focusing on youth in agriculture.
Mr Lynch says that the aim of these events is to position him and Elders as technical service experts with a wealth of information to inform and better equip farmers, rather than a single stream retailer.
“I’m not in the business of wanting something for nothing – we want to provide a service that helps our clients, not just sell them a product,” says Mr Lynch.
“A lot of what I do is about breaking down this perception and positioning myself and my team so we’re seen as technical service experts with a lot of value to add.”
Mr Lynch was also recently partnered with Mallee Sustainable Farming (MSF) group and organised three fully replicated trials which formed a component of the large MSF field day and had over 125 producers from across the Mallee in attendance.
“Elders’ representation was really strong at this event, which I think reflects our focus on industry engagement and client education,” says Mr Lynch.
“Using pre-established trials, we presented on the impact of different herbicides on various legume crops. We received great feedback because we’d provided data-based recommendations that farmers could take away with them.”
My Lynch’s work also extends into the development of new tools that have the ability to change the ability of farmers to monitor crops and make on-farm decisions. With the Head of Elders’ Technical Services, he is currently piloting a new digital decision support tool, which is looking into taking satellite mapping and real time decision making to another level. This will include predictive models to support risk identification and notification for producers around threats to their production.
Mr Lynch has completed all of this activity whilst also being a mentor and coach for graduate Hope Perry, who is based in Loxton completing the Elders Graduate Agronomy Program.
Zone General Manager South, Malcolm Hunt, says that My Lynch is a prime example of an agronomist at the top of his game and demonstrating the forward thinking needed to adapt to current and impending changes in agriculture.
“Brian is a fantastic advocate for our core technical services business, which is about offering meaningful, research-based advice to clients and the wider industry to drive greater productivity,” he says.
“His willingness to assist those around him, both clients and other team members, is a testament to his commitment, and his wealth of knowledge is widely acknowledged.”
When asked about his advice to young agronomists that come under his guidance, Mr Lynch says that improving a client’s experience and outcomes is crucial.
“We’re here to be the caretaker of the relationship between Elders and the client, so it’s important that we represent the brand in the best light we can, by remaining focused on the client’s interests and what will benefit them in the long-term.”
My Lynch will be invited to attend the annual One Elders awards night in December with the opportunity to win the overall operational performance award for 2017.
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