Elders to unveil latest PBR potatoes at Hort Connections 2018

Hort Connections 2018, the most anticipated horticulture event of the year kicks off today, and Elders will use this platform to celebrate the launch of seven new varieties of Plant Breeder’s Rights (PBR) potatoes to the Australian market.

The new Allora, Fidelia, Gatsby, La Strada, Manhattan, Pelikan and Wega varieties provide unique points of difference, including high yields, improved disease resistance and new opportunities for diverse cooking styles and eating experiences.

Elders Account Manager for Potatoes, Richard Haynes, said that each year Elders’ dedicated team of potato specialists announce the latest potato results via the Elders Potato Factsheets, highlighting new varieties that provide solutions to the potato industry and meet consumer demands.

“Consumers’ potato knowledge is increasing, restaurants are becoming more adventurous with their menus and new trends call for unusual, high-quality varieties,” he said.

“They are also realising the health benefits of different varieties, such as purple, yellow and coloured  potatoes which contain high levels of beneficial vitamins, minerals and antioxidants.” “The market is also moving towards yellow fleshed potatoes, and as such, the new releases include varieties such as Fidelia and Allora.

“These varieties have minimal dry matter, making them ideal for boiling and baking with their firm flesh and texture. In their agronomic attributes, they’re both high yield varieties and disease resistant from common viruses such as Potato Virus Y and Black Leg.”

Mr Haynes said that Elders is proud to be exhibiting at this year’s Hort Connections, with the latest PBR potato varieties launch aligning with this year’s theme of ‘halving waste and doubling productivity by the year 2030’.

“Throughout the PBR potato development process, we’ve intentionally adopted agroecological principles, creating potato varieties with high yielding features that lead to waste reduction and increased sustainability.”

“As stockists to both local and large national suppliers like Coles and Woolworths, our goal is to develop potato varieties that meet producer and consumer demands for varieties that are highly virus and pest resistant, profitable and with a great taste.”

“Hort Connections gives us an opportunity to show producers that we’ve kept our ear to the ground and we’re in sync with consumer trends, supporting producers by creating new opportunities for them to tailor their crop and grow their businesses while reducing their environmental footprint.”

Elders began its specialist spud venture with a handful of varieties, which has now grown into a collection of 35 PBR varieties in various stages of commercialisation and development. Elders is now one of the leading, independent suppliers of fresh PBR potatoes in Australia, investing in increased efficiency, innovation and production for Australia’s potato growing operations.

For more information, visit www.eldersrural.com.au/potatoes
Or visit us at our stand at Hort Connections 2018, details below:

Hort Connections 2018
18 – 20 June 2018
Brisbane Convention and Exhibition Centre
www.hortconnections.com.au