Beef21 seminar: What really matters? Navigating innovation in the beef industry - Elders Rural Services

What really matters? Navigating innovation in the beef industry.

Elders, in conjunction with Thomas Elder Consulting is proud to present this thought provoking seminar as part of Beef Australia 2021.

Date: Thursday 6 May

Time: 1:30  to 3:00 pm

Venue: The Paterson Room, Rockhampton State High School,1 Campbell Street (across from the showgrounds)

Speakers: Bruce Creek, Consultant, Thomas Elder Consulting, Paul Holm, State Livestock Manager QLD/NT Elders, Maree Crawford, Technical Services Manager, Elders

MC: Graham Page, Head of Technical Services, Elders

Cost: $45.00 per person

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About the seminar

Join an expert panel from Australia’s most trusted agribusiness, Elders and Thomas Elder Consulting, as they discuss the latest in ag innovation and “what really matters?”.

This conversation will explore how ground-breaking developments in agtech and in-field trials can help producers realise the opportunities of the beef industry in 2021 and beyond.

After a year of remarkable prices, Elders state livestock manager Paul Holm explores the big shifts that have changed commercial livestock trading forever, why data capture is so important for a beef producer in today’s market and the possibilities for 2021.

To meet the opportunities that lay ahead, Thomas Elder Consulting advisor Bruce Creek provides a snapshot of the most promising new technology on the market today and what’s to come out of two new agtech trial sites in the country’s south east.

Elders Toowoomba researcher and advisor Maree Crawford reports on breakthroughs yielded by extensive forage cropping trials and feed conversion efficiency studies, and what this ongoing innovation may mean for producers going forward.

We will also hear from a producer on-the-ground, revealing how their business used new technology to take advantage of the rising beef market and what they’re excited to see for the future of the Australian beef industry.

“For Elders, the key to business success is understanding client needs and making sure our advisers not only deal with day-to-day production risk, but guide producers in a direction that is both financially and environmentally sustainable. We must focus on providing solutions to the problems”
Graham Page, Head of Technical Services

Meet the speakers


Bruce is a leading Agricultural Business Management Consultant with Thomas Elder Consulting (TEC), as well as the Chairman of the SA Beef Industry Blueprint. His focus at TEC is to help clients adapt to best practice, while also playing a part in extending R&D outcomes.

Bruce has been involved in managing large scale beef and sheep production properties for farmers in Australia and overseas and has become an expert in the implementation of large-scale artificial breeding programs to maximise genetic gain for economically important traits.


Paul is the Livestock Manager, Qld/NT for Elders and has first-hand knowledge of the changes the beef industry has seen over the page decade. Prior to joining Elders, Paul spent 16 years as a livestock agent working in branches including Roma, Longreach, Alice Springs, Bendigo, Naracoorte and in Gippsland.

Paul has also been the ALPA Chairman for the Northern Region, a member of the Cattle Council Committee for Integrity Systems and Food Safety and actively involved on a number of other industry-based groups.


Maree is the Technical Services Manager for Elders northern zone, who is working closely with the network of Elders agronomists and Livestock Production Advisors to develop new forage crop varieties and innovative trials that are shaping the future of the beef industry.

Maree and her team are also at the forefront of Elders response to Fall Army Worm and the development of AI Technology to combat this pest.


Graham is the Head of Technical Services for Elders Rural Services based in Adelaide, SA. Graham is a huge advocate for advisor accreditation and strongly believes the sustainability of primary production in Australia will be determined by the good work that private agribusinesses, like Elders, provide through on-farm development, extension, practice change and adoption.

Over the past 19 years he has successfully introduced key competency standards for Elders advisory services, focusing on technical excellence; including the development of Thomas Elder family -Thomas Elder Institute, Thomas Elder Consulting and Thomas Elder Markets.

Don’t miss out, secure your ticket today.

Purchase tickets now