Elders launches AgSure to sell direct to farm
Elders has become the first major rural services supplier in Australia to enter the online retail space with the launch of a new national business, AgSure.
This means for the first time Australian primary producers can conduct their farm supplies transactions with a trusted agribusiness via a website and have the products delivered straight to their farm.
Elders General Manager – Strategy and Marketing, Mark Geraghty says the launch of AgSure represents a significant and exciting shift in the farm supplies market.
“Farmer buyer behaviour is changing; they’re shopping around, researching online and are looking to buy at a time, and price, that suits them,” Mr Geraghty said.
“Elders has always been in the business of offering solutions to help farmers get the most out of their operations and AgSure offers an alternative that hasn’t existed in the market until now,” he said.
AgSure is a different business model to the traditional Elders branch network.
“AgSure offers competitively priced, selected animal health and agricultural chemical products, upfront payment and no technical advice,” Mr Geraghty said.
“On the other hand, Elders’ 220 branches across the country offer a personal and tailored service, expert advice and a full suite of products and services,” he said.
“AgSure will complement the existing Elders branch network and will see the company able to offer a complete retail experience.”
Farmers are able to purchase products from AgSure via www.agsure.com.au or by calling
1300 247 873.
For more information contact:
Amy McDonald, Senior Communications Adviser, 0419 226 384