Elders welcomes 60 new pink shirts

Elders is pleased to welcome 60 new real estate professionals with completion of the acquisition of Elders Southern Districts Estate Agency (SDEA), headquartered in Bunbury, Western Australia.

As a key component of its strategic Eight Point Plan, Elders is targeting aggressive growth in its real estate business by expanding the existing national network of over 900 sales people and 300 property managers.

The Southern Districts Estate Agency business was established over 40 years ago as a rural and auctioneering business and is one of the longest operating real estate agencies in the South West. The real estate business operates in Bunbury, Collie and Capel. Its service offerings include sales (rural, commercial and residential) and property management, both commercial and residential. Elders Southern Districts Estate Agency is now one of the largest and most diversified real estate groups in the South West of Western Australia.

Elders’ General Manager Real Estate, Tom Russo, says that Elders is excited about its latest strategic acquisition and is confident that the SDEA team will be an excellent asset to the Elders Real Estate network in achieving its improvement and growth ambitions.

“It’s a wonderful achievement to bring the new team on board and increase our offering to clients in the South West,” he said.

“As a key component of our Board endorsed strategy to invest in the improvement and growth of the Elders real estate product, we will continue to look at acquiring quality businesses with teams that are a good cultural fit for the Elders network.”

Drew Carey, Elders Southern Districts Estate Agency branch manager says the team is very pleased to be part of Elders and are especially excited about donning the new uniform and being part of the expansive Elders network.

“If you paint the outside of your house a bright colour, suddenly everyone notices it again and since we’ve transition to Elders, we’re receiving a lot of attention! It’s been great for us in terms of our noticeability and the community is realising just how much Elders does in the South West – from rural to residential to commercial, plus all the services of the existing Elders Bunbury branch. It is a powerful combination and demonstrates Elders’ ongoing commitment to remaining a big part of the broader Bunbury community” Mr Carey explained.

“Elders now have a very large footprint and stamp the area pretty hard,” he said.

“We are still the same team of people here working for our clients as before, but the difference is that we are now supported by a much bigger animal in the background which gives us a lot more power, and going forward we expect that power to be unleashed through offering a wider range of products and more services.”

“There is a lot more opportunity for the team in the South West now that we are part of the Elders network. We have access to more and higher quality training and assistance, more resources to service our clients, and of course the marketing tools and programs,” Mr Carey said.