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Elders wool grower delegation returns to China

Elders has announced dates for its 2013 wool grower trip to China next year, following on from the popularity and success of the 2012 tour. The tour, which commences on 2 March 2013, aims to build relationships between the Australian wool grower and Chinese processing industry.

Elders National Wool Manager, Andrew Dennis said that Elders is seeking expressions of interest from wool growers who are interested in what happens after their wool goes to auction.

“The Chinese market imports 70 per cent of the Australian wool clip and China is becoming more than just a manufacturing centre and a more important end-user of wool so it is a very important market for our growers,” Mr Dennis said.

“Growers that went on last year’s tour were able to get first-hand market information from the Chinese wool trade and make prudent decisions about marketing of their own wool, and it highlighted to growers how important the Australian industry is to China, demonstrated by their huge level of investment in technology in their wool processing plants,” he said.

“Elders has strong relationships with all points in the Chinese wool supply chain and we are looking to continue to build on these.”

The 12 day tour will be led by Mr Dennis and Elders Wool Customer Solutions Manager, Ken Meng, who has over 30 years’ experience in the Chinese wool industry.

National Wool Manager, Andrew Dennis said growers will get to see, first hand, what happens to the wool after it is sold, including scouring and spinning at processing centres and weaving at textile mills and garment factories.

“Australian wool has a fantastic reputation in overseas markets and we’re seeking expressions of interest from growers who would like to gain a greater understanding of the processing side of the industry,” Mr Dennis said.

“Wool is bought and blended to meet customer specifications and on past China trips growers have learnt a great deal about the processing pipeline and end markets.”

Growers will also hear direct from wool buyers and experts from Australian Wool Innovation (AWI) and Meat and Livestock Australia representatives about Australia’s wool marketing strategy in China.


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