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From the sheeps back to the clothes rack: Elders 2012 wool grower delegation to China

After a short break, Elders is resuming its popular wool grower delegations to China, fostering greater linkages between the Australian wool grower and Chinese processing industry.

Elders is seeking expressions of interest from wool growers to take part in the 12-day tour to be led by Elders National Wool Manager, Andrew Dennis and 30 year Chinese wool industry veteran and Elders Wool Customer Solutions Manager, Ken Meng.

National Wool Manager, Andrew Dennis said Elders has strong relationships with Chinese wool buyers, mills and processors with the trip giving Australian wool growers the chance to see what happens to their wool after it is sold at auction and hear from customers, first hand.

“Australian wool has a fantastic reputation in overseas markets and we’re seeking expressions of interest from growers who would like to gain a greater understanding of the processing side of the industry,” Mr Dennis said.

“Whilst Australia might be the country that grew off the sheep’s back, China is now the powerhouse of the wool world and it’s where all the top buyers from the United States and Europe look to,” he said.

“Wool is bought and blended to meet customer specifications and on past China trips growers have learnt a great deal about the processing pipeline and end markets.

During the trip, growers will visit processing centres to view scouring and spinning, textile mills and garment factories to view the end product of their wool.

Growers will also hear direct from wool buyers and experts from Australian Wool Innovation (AWI) and Meat and Livestock Australia representatives about Australia’s wool marketing strategy in China.

The Elders wool grower delegation to China will run from 24 May to 6 June and interested growers should contact their local District Wool Manager.