Beef Australia 2021 beats the pandemic - Elders Rural Services

Beef Australia 2021 beats the pandemic

Week-long industry event Beef Australia will go ahead next year, organisers confirmed today, securing Elders’ role as Major Sponsoring Partner.

Beef Australia will run in Rockhampton from May 2 to 8 in 2021, after demonstrating it could run without any elevated COVID risks, according to Beef Australia chair Bryce Camm.

“We are thrilled to have our COVID Safe Event Plan formally endorsed by the Queensland Chief Health Officer,” Bryce says.

“An immense level of time and work has been invested into the document, and consequently our confidence in our ability to deliver what will be the first major event in Australia since our nation has been impacted by the pandemic is resolute. However, we will remain flexible, responsive and adaptive as the COVID world evolves.”

Beef Australia’s COVID Safe Plan, says honorary medical officer, Dr Anthony Keating considers all aspects and components of the expo.

“The plan sets out in minute detail, the processes to minimise risk and manage any potential cases – while ensuring the visitor and crowd experience is social, efficient, comfortable and fun,” he says.

Beef Australia celebrates all facets of the industry while facilitating new trade and export opportunities for Australia’s beef producers.

Elders’ Queensland and Northern Territory Livestock Manager Paul Holm says the event brings the industry together to share insights, innovations and best practices.

“Sustainability often gets bandied about but we’re serious about helping producers make it both practical and profitable,” Paul says.

“At the Elders Pavilion during Beef Australia 2021, we’re going to be showcasing the technology and tools that can be used to lock in long-term prosperity while looking after the land.”

During the event, which will May 2 to 8 in 2021 run from, Elders will highlight the three pillars of sustainability: economic, environmental, and social.

“While Australian beef is in a great place, with record prices and strong overseas demand, Elders is very much committed to supporting the long-term future of the industry and its involvement at thought-leading events like Beef Australia,” Paul says.

Alongside its event partners, including Barenbrug, Gallagher, Zoetis, Datamas Livestock and Waratah Fencing, Elders will present real-world solutions to sustainability at the Elders Pavilion.

“Elders offers whole-of-business solutions for our clients, and Beef Australia is an excellent opportunity to see that come together. We are leaders in digital livestock marketing and have a nation-wide network of branches supplying the latest technology to producers – and an event like Beef Australia is a chance to see that in person,” Paul says.

Elders’ flagship research and development arm, the Thomas Elder Institute (TEI) will also be presenting within the Elders Pavilion, together with the latest addition to the Elders family, Thomas Elder Markets.

Find out more about Elders at Beef Australia 2021

Learn more