Elders at Beef21 - day three - Elders Rural Services

Elders at Beef21 – day three

Opening the doors on day three of Beef Australia, Elders CEO and MD Mark Allison welcomed members of the event’s executive committee, including Chairman Bryce Camm to the Elders Pavilion. After a quick photo, visitors were invited to tour the space while Elders staff prepared for another big day of meeting with customers.

Rick Price, Rural Products Manager QLD, says foot traffic is yet to slow down and anticipates another day of record trade at the Elders Pavilion this week.


An increase in cattle equipment quotes is keeping Rick Price, Rural Products Manager QLD, busy at Beef21.

Echoing a trend in on-farm investment across the industry, Rick and the Elders Rural Products team have recorded an increase in infrastructure and equipment quotes on the third day of the event.

“Investing in capital equipment has been the big trend at this event.” Said Mr Price.

“From cattle crushes to identification and weighing systems, general enquiries are really strong.”

“Our clients look to be positive about reinvesting in their agribusiness, upgrading to the latest technology.”

“Mix in a combination of low interest rates, and attractive tax concessions; it all adds up to a busy week here at Beef Australia.”


Sharon Connor welcoming customers at the front counter of the Elders Pavilion.

Providing smiling face at the front counter is Sharon Connor, Elders Rockhampton, who says she is pleased to see the wider beef industry turning out for the event.

“It’s very upbeat this year, which no doubt has had a bit to do with increased cattle prices.”

“There is a real buzz in the pavilion with local families and customers all dropping by.”

With Elders staff coming to support from across the country, Beef Australia is a chance for new team members to get involved in the action.

“The young members of our team are really stepping up to the challenges of Beef Australia, while providing that old-fashioned Elders service our customer rely on.”

“It’s always good to see ‘pink shirts’ working together at an event like this.”


Bruce Creek taking a short break from meeting customers at the Thomas Elder space.

Bruce Creek, Thomas Elders Consulting, say he is impressed with the amount of enquiry for both consultation and advisory services at the event.

“From pasture dieback to carbon farming, producers are looking for the latest solutions for their beef operations.”

Despite the volume of traffic throughout the Pavilion, the Thomas Elder team have found time to connect with many new customers.

“There is something to be said about the value a face-to-face conversation.”

“It’s what Elders and the Thomas Elder Consulting group is built on and is definitely what visitors are looking for at this event.”

“We are proud to be providing that offering here this week and look forward to continuing our work across Australia.”


Representing the NT beef industry, the Pioneer Pub has travelled from the NTCA Conference in Alice Springs to be at Beef Australia 2021

If you’re planning a visit to Beef 21 don’t forget to drop in to the Elders Pavilion and say Hi.

There’s still time to book your ticket to the special Elders seminar What really matters? Navigating innovation in the beef industry, held tomorrow, 1:30 to 3:00 pm.

If you can’t make the seminar, keep an eye out on our Facebook for your opportunity to ask our expert panellists a question.

For all the latest from Beef 21 you can follow us on Instagram or Facebook.