Liddle & Sons joins Elders in northern Queensland collaboration
One of northern Queensland’s oldest rural traders, Liddle & Sons, Ingham, is joining the Elders network and Cameron Liddle says it’s brought “a lump to the throat” for all the right reasons.
“Customers get resources from a national company without losing all the things that make Liddles different, like deliveries at all hours,” Mr Liddle said.
“It can only be a positive for customers and, other than the wider range and access to the national Elders network, the only thing that will change is the sign on the door.”
The acquisition will allow Roger and Heather Liddle, who founded the business in 1978, to retire and the next generation to expand its LiquaForce business, which offers canegrowers liquid fertilizer. But clients can still catch up with the family at the Liddle & Sons shed after the September 1 change in ownership.
“While the name is changing, the same friendly faces will still man the depot in Challands Street in Ingham, and access to other products and services not previously available will be catered for,” Mr Liddle said.
“Dad and I have been out, talking to customers about the change, and they’re so happy for us that I keep getting a lump in the throat.
“We’ve made a lot of good friends over the years at Liddle & Sons and we are really pleased to be able to keep that going.”
The Liddle & Sons investment also made sense for Elders said Jamie Brogan, General Manager Qld/NT.
“This is an exciting opportunity to grow Elders’ presence in north Queensland through the acquisition of a well-respected business and we would like to extend a warm welcome to Rick Liddle and Margie Wickens who will be joining the Elders family,” Mr Brogan said.
There will be no change in operations for LiquaForce or Liddles Air Service.