Maffra agronomist wins national performance award - Elders Rural Services
Elders, pink shirt, Patrick Feeney, award, Maffra

Maffra agronomist wins national performance award

Maffra’s Patrick (Pat) Feeney has taken out Elders’ monthly Sales Performance Award for his dedication to his clients and suppliers.
An agronomist based in Maffra, Mr. Feeney used his initiative and drive to deliver an exceptionally large amount of stock in a short time period to benefit clients, the supplier, and his branch.

Elders general manager – South, Malcolm Hunt said Pat is a valuable asset to the branch and an important contact for his clients because of his customer focused approach to business.

“Pat’s proactive approach with clients and suppliers alike enabled him to deliver more than twenty times the amount of fertiliser to clients than last year,” said Mr. Hunt.

“His performance is a clear example of how staying in tune with your client’s needs and utilising the network around you can lead to greater opportunities that are mutually beneficial for all involved,” said Hunt.
Working in a small and relatively remote town, Mr Feeney says it’s important to be able to deliver on your promises and act with integrity to build strong relationships in the supply chain and with customers.

“We’re a small team of four here in Maffra and pretty isolated, but we’re busier than ever,” said Mr Feeney.

“It comes down to being able to open your own doors by keeping your eyes open for opportunities and staying connected with your clients so you’re in touch with what they need,” he said.

“Fertiliser isn’t usually one of my main product focuses but I saw an opportunity to deliver a great price to clients and also help out one of my regular suppliers,” said Feeney.

Mr. Feeney says that receiving recognition for his hard work and having the opportunity to attend the awards night dinner in December has added to the satisfaction of finishing an exceptional month.
“Finishing this job has been rewarding in itself, but receiving recognition amongst the network is the real icing on the cake”, said Feeney.

Pat will have the opportunity to attend the annual awards ceremony held in Adelaide in December.

“There are so many hardworking pink shirts in the business so to be picked from amongst them is a real honour.”