Meet our Beef Australia 2018 special guest, Emma Moss - Elders Rural Services

Meet our Beef Australia 2018 special guest, Emma Moss

Meet Emma Moss – a born and bred country girl, passionate about social media and life in rural Australia. As our special guest at Beef Australia this year, Emma is helping us to capture behind the scenes of Australia’s biggest beef event.

Emma grew up on a small farm near Pittsworth, Queensland, attending the local Glennie School in Toowoomba. After graduating, a very apprehensive Emma, commenced the 5’500km journey to Nerrima Station in the Kimberley, Western Australia, with her mother, where Emma began work as a jillaroo – mustering, fencing, doing yard and maintenance work. In her own words, it didn’t take her long to fall in love with the bush. This love has driven her to a passion documenting rural life, through her Instagram account, @Life On A Station, which now has over 14.8k followers.

“It didn’t take long for me to fall in love with the Kimberley. To try and capture the beauty around me, I bought a second-hand camera from the station cook, and started my Instagram account from there” says Emma.

“After I deferred university and worked at Pardoo station, deep in the Pilbara, two hours north of Port Hedland, I realized that the path I wanted to take was agriculture,” she says.

“Working on the centre pivots at Pardoo, I saw the challenges encountered developing pivots on marginal country – a trend which is slowly starting in northern Western Australia. The link between soil, plant and animal nutrition is what I want to focus on. In 2018, I started at the University of Queensland, Gatton with a Bachelor of Sustainable Agriculture to help to work towards this goal.”

With her growing presence online and exposure from a feature on Landline, Emma has had the opportunity to speak at events and conferences, contributing to discussions about sustainability in rural Australia.

“My biggest passion is finding innovative ways to create a more sustainable future in Australian agriculture,” says Emma.

“The influence of soil and plant nutrition on animal nutrition and production is so important. Focusing on this excites me as it is a vital step to a more sustainable future.

“One of Australia’s biggest assets is our land area. We are yet to find a way to use this space to its full potential. With demand increasing and resources diminishing, I will strive to be instrumental in innovatively changing the direction our future is taking. I want to leave the land a better place than we found it.”

Beef Australia 2018 kicks off from 6-12th May. Follow Emma on Instagram (@Life_on_a_Station) for all of the behind the scenes action.

For more information on Beef Australia 2018, including what’s happening in the Elders Pavilion this year, visit our Beef Australia 2018 page, or follow us on social media: