Online classifieds boost livestock sales - Elders Rural Services
Elders cattle farm

Online classifieds boost livestock sales

Australia’s largest livestock classifieds are proving successful, with Elders’ new online system receiving more than 162,000 views during the month of May.

With more than 16,600 sheep and 5,300 beef cattle listed as wanted in the last month, and more than 21,300 sheep and 9,600 beef cattle listed for sale by Elders branches over the same period, the new system is providing a wide exposure of livestock for clients, customers and stock agents alike.

Elders national livestock manager Chris Howie says that the new livestock classifieds are working well, particularly with staff being able to communicate stock for sale or wanted across Australia easily, and with success using the Elders website.

“We’ve seen examples of stock advertised online and sold within a matter of hours to buyers right across Australia,” Mr Howie said.

“Our territory sales manager in Nyngan, Simon Bell, listed 900 sheep on the online classifieds for a client in Nyngan, New South Wales, and within 24 hours, livestock sales manager northern South Australia, Damien Webb saw the listing online and purchased the stock for a client in the mid-north of South Australia,” he said.

“The system has really opened the doors for new clients, with agents successfully selling stock to producers they’ve never dealt with.”

“We all know the livestock market is tough at the moment, but we’re adapting to changing conditions and still getting great results for our clients.”

Mr Howie said the simple method for setting alerts allows livestock or events that fit your criteria to be emailed to you daily or weekly as they are listed.

“Supply and demand drives the online system, so if you have stock to sell or feed to use, this is the ideal system to save time and money in an easy and interactive way,” Mr Howie said.

Producers using Elders as their agent can list livestock for sale, stock wanted, clearing sales and upcoming sales online by contacting their local Elders branch.

To search the livestock classifieds, visit the Elders website at and navigate through the beef cattle, sheep/lambs, dairy cattle and stud stock pages.