Elders – Rural Bank helping farmers plan for the future
Primary production land values across the country have been making headlines for some time now, with high transaction volumes and prices.
Elders general manager real estate Tom Russo describes rocketing farm values as “a perfect storm with a combination of record low interest rates, favourable seasonal conditions and an exciting outlook for Australian soft commodities.”
An improvement in farm values and commodity prices presents growers with an opportunity to review their finances, to assess if they are suitable for their farm business needs and plan for the future. Through Elders’ relationship with Rural Bank, agri finance managers offer tailored banking solutions allowing farmers to prepare for expansion or improvement, along with operational and seasonal finance.
Rural Bank offers each of its customers access to dedicated relationship managers, who are located in Elders branches across regional Australia.
Gabby Redpath is one such relationship manager, who has served banking customers and farmers across south west Victoria for the past four years. Gabby travels across south west Victoria to visit customers on farm and in Elders branches from Hamilton, Casterton, Camperdown, Warrnambool and Mortlake.
Gabby describes south west Victoria as being highly reliable farming country. Great rainfall has paved the way for a typical Western District winter.
Gabby says the best thing about the role is the people.
“I love working with Australian farmers and dealing with everyone else that is lucky enough to serve the agricultural industry – agronomists, stock agents, advisors, wool buyers, the works!” she says.
“I feel particularly lucky to partner with Elders … you simply can’t beat it. I hear the seasonal outlook and market movements across all commodities direct from our local specialists every day.”
Rural Bank funding is exclusive to farmers, which facilitates Gabby’s love for being entrenched in the industry, community and the Elders network. Gabby particularly enjoys attending local events, field days, land auctions and saleyards.
This deep understanding of farmers and their fluctuating business requirements enables her to provide timely, tailored financial solutions.
Gabby’s enthusiasm and interest in her customers’ farm businesses is what drives her delivery of customer service and outcomes. She attributes the key to successful service as being her relationship with her customers.
“Transparent, honest relationships between me and my clients allow for great outcomes for the bank and the customer.”
Header image: Gabby Redpath and Fiona Whale of Rural Bank admiring the dogs at a dog trial.